a powerful new B2B advertising channel behind the firewall

Jumper provides a completely new B2B advertising channel that delivers a highly targeted message, on an interactive web platform, directly to your customers.

Jumper Channels allows you to put your brand directly in front of buyers, influencers, and decision makers in a unique platform that builds a trusted relationship. Jumper Channels is a paid placement advertising program, and not pay-per-click, or pay-per eyeballs advertising program. You get unlimited exposure to customer who use the Jumper Collaborative Search platform for their own needs behind their company firewall.

Jumper Channels brings your message to thousands of targeted enterprises. Jumper leverages a new form of embedded behavioral advertising based on a community of interest or community of practice. Users in these communities share common interests, professions, projects, etc and collaboratively share information resources they find of value with the community. Advertisers can access these communities by providing information content that proves to be of value to the targeted community. This information can be product or service specific, or it can simply be indirect information that is of potential value to the customer thus building loyalty for the advertisers brand.

Step One    You create a tag profile to appear in Jumper search results.

• * You choose keywords related to the products or services your business sells.
• * You write a detailed text description to promote the information that may be of interest to users.
• * You select the category related to the products or services your business sells.
• * You decide which businesses or geographical regions you want to target.

Step Two    Customers search for information that you have provided.

• * When a searcher selects Channels or types one of your keywords into a Jumper search box, your tag profile appears in the search results.
• * The value and quality of your information determines where your tag profile is displayed in search results.

Step three    When customers click your tag profile, they go to your web site.

• * Customers go to your web site to read or download the information referenced in the tag profile.
• * You pay one flat fee regardless of how many times your ad is clicked in search results.
• * The amount you pay is based on the total number of enterprise placements you specify.

Buyer's guides and directories are one of the primary means of online advertising. However, they offer little opportunity to distinguish the unique characteristics about your company or to engage the buyer in long standing and interactive process of building trust. With Google & Yahoo you select keywords that allow customers to find you only when they are sepcifically looking for you.

With Jumper you can put your brand directly in front of the customer even they are not directly looking for your product, with Jumper you can enter a broad set of keywords, and place your products in multiple categories. This allows customers to find you without entering a set of very specific words.

With Google Adwords you are not directly building trust with your customers. Adwords forces an efficiency of keyword usage. Jumper does the opposite. It encourages you to expand your presence in front of the customer. With Jumper you provide information that helps customers do their work, allowing you to establish the type of long standing and trusted relationship essential to B2B marketing.

bored with boring?

Google may have the lion’s share of the overall search landscape, but automatically assuming that it will drive the most purchases of your offering is a mistake. If your product or service is in a niche industry we can help you reach them directly, on a trusted platform, through a more interactive search channel that fosters relationship building.