build trusted relationships with customers searching what you sell

Jumper Channels is a completely new way to reach customers. It is a collaborative search engine that allows users to search targeted information relevant to their industry, profession, project, research, etc. Jumper brings your message to thousands of enterprises on a personal level that matches the nature of your product or service directly to the customers specific interests. It is a new B2B advertising channel that delivers a highly targeted message, on an interactive web platform, directly to your customers.

Jumper allows you to use information to build relationships. If you aren’t already incorporating high-quality, relevant content, media, or data for customers into your B2B marketing strategy, Jumper provides a unique opportunity to do so. Traditional online advertising focuses solely on conversions or click through, but fails to build the necessary trust. Because B2B sales conversions are based on building relationships, delivering relevant information, when your customer needs it most, can help your organization be recognized as a thought leader and trusted resource.

Use content, media, or data to educate customers rather than offering a sales pitch. There is no shortage of ideas for relevant, interesting and useful information that can be tagged and shared via the Jumper 2.0 collaborative search platform. Create in-depth whitepapers with pertinent industry statistics or original research, provide how-to videos or podcasts any information that helps customers with their specific business challenges. Happy customers who understand and appreciate the value you are providing their organization will lead to new customers.

How do you build relationships with qualified prospects before you have their contact information?
Jumper allows you to connect with unidentifiable prospects before the buying process even reaches the early stages. Our collaborative search platform is about building trust with potential customers. Qualified prospects search information related to their field of study or area of interest, educating themselves and researching products and services. This is what makes social media marketing specifically so important.

How do you nurture a buyer before you even know they are a prospect?
It’s about personalizing your messages the right way in real-time to stay top of mind with all potential prospects. With Jumper you help your customers with the business information they need to get their job done. Eventually when they are ready to engage with a sales rep, they will come to you, not your competitor. Since you are helping these prospects do their work by providing valuable information when they are in the early buying stages, hunting for good information and resources, they will be familiar with your brand. When Jumper tag profiling is done successfully, your lead nurturing efforts will turn qualified prospects into qualified leads. At the early stage seed nurturing takes place, you’re closing the gap between generating demand and scoring leads.

You don’t know the prospect’s name, you don’t know his or her email address, and so what do you know?
You know what is of interest to your prospects. This can be a bigger benefit then knowing a name or email address early on, because now you can reach the right audience with the right information. And thanks to Jumper 2.0, you’re reaching those prospects trusted and interactive platform. Jumper 2.0 feeds prospect curiosity by providing the information they want and establishing your company as a thought leader reinforcing credibility and trust. Jumper allows you to break information barriers in a truly innovative way, reaching prospects, and positioning your company in a positive light.

delivering personalized advertising

When it comes to building and reinforcing your brand, Jumper is one of the most powerful tools available for B2B marketers. It gives you the strongest and broadest opportunity to reach out to your target audience and to engage with them more directly. Jumper 2.0 is a unique combination of both search marketing and social media marketing that is uniquely positioned behind the company firewall. It empowers you to deliver information that differentiates yourself from your competitors, builds long-term and trusted relationships directly with users, all while provding a social platform to deliver your unique value propostion.