from centralized search to personal search

The concept of evolution from a centralized to personalized platform is not new.

Once upon a time, a long, long time ago, there were six TV stations. CBS, NBC, ABC, and a PBS station where Julia Child would torch her buns. There were also two UHF stations, one that had Creature Double Feature and the other was the Red Sox. Then came cable TV that eventually had hundreds of specialized stations. Each station targeted to a specific vertical market. Today, on the Internet, my kids watch YouTube and Hulu that they customize to their own unique personal entertainment prerogatives’. From centralized to specialized to personalized.

The same can be applied to the print industry. Back in the day newspapers, Time, and Life magazine ruled the land. Increasingly magazines became more and more specialized based on almost any interest a reader might have. From Money, to Seventeen, to Playboy if you had an interest you could find a magazine that catered to it. Now I can go on the Internet and find literally any blog, wiki or website suited to my personal reading tastes, no matter how extreme. From centralized to specialized to personalized.

Why would search be any different?

The proliferation of the internet in the 1990s resulted in a sudden leap in access and ability to share information that has transformed how we communicate. But as the volumes and complexity of information continue to grow a new move toward personal information management promises an even greater global transformation.

Breaking the chains of information feudalism requires technology that is absolutely discontinuous, disruptive, even revolutionary when compared to the centralized, monolithic, one-size-fits-all search models of the current Internet. The rise of new social systems demand a dynamic medium, one that is decentralized, free, light-weight, and personal - foretelling the symptoms of a broader cultural evolution. The movement to non-linear information sharing represents a new distribution revolution that will fundamentally change the way businesses and people cooperatively exchange information.

The centralized search model is over, welcome to your personal search engine powered by a trusted community of users. Such a medium is at hand and the continued evolution of collaborative interoperability will change the nature and value of communication more profoundly than anything before it.

From centralized to specialized to personalized. That's the disruptive change.

a personalized search future

At Jumper we look at search differently. Our pioneering efforts in collaborative search make finding relevant information buried in the deep web, or the disparate divisions and departments of your organization, much easier. Jumper delivers this visibility through a community or practice approach to search that relies on human participation to index, organize, and review the best information resources on the web or your intranet. Jumper empowers you to build a truly comprehensive view of all your organizational information.

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